What is reputation management?
In simplest terms, reputation management is an ongoing process of monitoring and promptly neutralizing negative publicity. The basic concept underlying reputation management is not new and has probably existed under various labels such as “public relations management” since time began. However, it has become more vital than ever in today’s Information Age of near instantaneous data exchange and mass broadcast capabilities.
Why is reputation management critical?
Nowadays, the Internet plays a major role in nearly every aspect of modern life. Prospective employers conduct online public records searches, run search engine queries and peruse social media sites to prescreen job applicants. Prospective clients and customers visit consumer review sites before choosing a professional service provider. One unfavorable reference that may be inaccurate or malicious can ruin a good name that may have taken decades to establish. Even if unflattering commentary is accurate, it may be obsolete or biased. Therefore, it’s important to ensure that both sides of the story are presented to the entire World Wide Web with GMG SEO.